When you start your new company, the only thing you might be focusing on is the product you’re offering. Whether this product is beer or candy or anything else, the same principle applies. While it’s true that your business should be focusing on making the best possible product to offer to potential clients, there’s one important thing that you should never forget in the process. This thing is branding and all of the marketing strategies that go along with it. You could have the best product in the world, but if your branding is terrible it’s unlikely that you’ll be successful.
Let’s take the beer as an example again. What you do with your beer label maker can make a big difference. If you’re standing in a liquor store aisle, staring at the beer for sale, which one will be more likely to attract your attention? A pack of beer that with plain colors, a boring font and absolutely no imagery? Or would you be more inclined to go for the colorful pack that represents a company through the text and images on the product itself. This is what makes branding so important. If you place a recognizable, unique logo on your product, people will be more drawn to it and more likely to buy it.
They’ll also recognize it again in the future. As all business owners should know, brand recognition is integral to being a successful brand, because brand recognition leads to brand loyalty. People will always choose Coke over a no-name brand cola, because they recognize Coke as an established brand that is known for its quality. It doesn’t matter if the no-name can is cheaper or even if it’s better, because it’s less likely to be bought based on branding alone.